Action Hero Ventures is a private investment holding company that makes early stage investments into real businesses run by strong entrepreneurs.


The company was founded in 2013 by Ernst Hertzog (M.Eng, MBA), an industrial engineer with professional experience in telecommunications, healthcare and financial services.

We look for scalable businesses in various industries that require relatively small amounts of capital to grow. The maximum initial investment amount is ZAR 3M and we prefer to invest alongside other investors for a minority equity stake.

Funding in itself is not sufficient to grow a business, therefore we add value by assisting in strategy formulation and execution and by giving access to valuable networks.

The company is based in Stellenbosch, South Africa.

Action heroes are people who portray moral fibre, tenacity, patience, diligence, leadership and an appetite for adventure. These are the type of entrepreneurs that we like to invest in.