Action Hero Ventures is a private investment holding company that makes early stage investments into real businesses run by strong entrepreneurs.

The company was founded in 2013 by Ernst Hertzog (M.Eng, MBA), an industrial engineer with professional experience in telecommunications, healthcare and financial services.

We look for scalable businesses in various industries that require relatively small amounts of capital to grow. We prefer to invest alongside other investors for a minority equity stake. Funding in itself is not sufficient to grow a business, therefore we add value by assisting in strategy formulation and execution and by giving access to valuable networks.

The company is based in Stellenbosch, South Africa.



MzansiGo offers trucks and helpers to people who want to relocate, move, dispose or donate bulky items.


Technology platform that connects independent cleaners to households and businesses.


Automated digital retirement benefits counselling for pension fund members.

the good tree

White labeled digital loyalty and payment solutions.


The Picsa employee benefits solution offers progressive products that improve the financial health of employees and protect them against predatory product and service providers.

Previous Ventures & Exits


Wumdrop offers technology driven courier solutions. The company was sold to Massmart (Makro) in 2017.


The Thula Baba Box is a survival kit for babies that is handed out to mothers who give birth in public healthcare facilities. The box is used as an incentive to change the behaviour of mothers and subsequent health outcomes. It was taken over by The Chris Otto Foundation Trust in 2016.

Investment Criteria


  • Be a company. We do not invest into ideas or research.
  • Be revenue generating. (Taking even the smallest amounts of revenue offers opportunities to learn and improve.)
  • Be incorporated in the Republic of South Africa and preferably be based in/around Cape Town.
  • Solve a burning need for its clients.
  • Not be capital intensive.
  • Be scalable.
  • Display innovation in its processes, products or services.
  • Have barriers to entry that create a competitive advantage.


  • Have invested some of their own money into the business.
  • Understand that an idea alone has no monetary value.
  • Be able to execute, lead and sell.
  • Provide a concise, realistic business plan that clearly shows how the funding provided will be applied to grow the business.
  • Be willing to accept funding in stages, subject to achieving certain milestones.
  • Be willing to listen to advice and criticism from partners and shareholders, i.e. give up some control over the business.
  • Be willing to accept governance systems that will reduce business risk.
  • Be willing to remain the majority shareholder.
  • Be willing to work exceptionally hard for long periods of time.
  • Be patient.
  • Have the highest ethical standards.

On average, only 10% of applications proceed to the due diligence phase and only 1-2% of applicants receive funding.


We are not actively seeking investment opportunities at present and will only consider applications that come via trusted networks.